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Add a photo"Working on the FOX Sports West campaign has really taught me a lot about the research project from start to finish"
Alicia Leupp, Communication Management, USC Creative University FALL 2010
"Working with FOX Sports West has been a fantastic experience."
Brianna Lassig, Communication Management, USC Creative University FALL 2010
"It gave me a new perspective on understanding how campaigns are put together"
Susan Zeile, Communication Management, USC Creative University FALL 2010
"I really learned a lot in the marketing research field with this project."
Ben Guttierez, Communication Management, USC Creative University FALL 2010
"It was great because the challenges far extended beyond just the creative aspect."
Jerry Yeh, Communication Management, USC Creative University FALL 2010
"It was really great to be able to get creative and do research and then be able to apply the research in the campaign"
Kristen Kaskanyan, Communication Management, USC Creative University FALL 2010
"I really enjoyed the experience working with FOX Sports West because it was hands on research which was the main reason I decided to attend graduate school.
Benjamin Pressman, Communication Management, USC Creative University FALL 2010
FOX Sports West teamed up with the University of Southern California to research the demographic and online habits looking to enhance FOX Sports West's efforts on digital platforms including its web-site and social media pages. The graduate students, led by Professor Kimberlie Stephens, through research findings, insights and concepts developed a final presentation to present to FOX Sports West. This final presentation focused on marketing, unique content and social media. The winning campaign, "We Are LA Sports. Are You In?" was incorporated into a multi-media campaign that launched in March of 2011.
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Alicia Leupp Prior to beginning graduate studies at USC, Alicia worked for a Sacramento public affairs firm. |
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Ben Guttierez Ben is currently enrolled in the MA of Communication Management with a special focus on Entertainment. |
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Susan Zeile is in the midst of completing her MA Communication Management focusing in Marketing Communications. |
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Jennifere Dorta-Duque is a Communications Management Masters Candidate at the University of Southern California. |
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Briana Lassig is pursuing her MA in Communication Management with an emphasis in Marketing Communications. |
