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Add a photo"Working on the FOX Sports West campaign has really taught me a lot about the research project from start to finish"
Alicia Leupp, Communication Management, USC Creative University FALL 2010
"Working with FOX Sports West has been a fantastic experience."
Brianna Lassig, Communication Management, USC Creative University FALL 2010
"It gave me a new perspective on understanding how campaigns are put together"
Susan Zeile, Communication Management, USC Creative University FALL 2010
"I really learned a lot in the marketing research field with this project."
Ben Guttierez, Communication Management, USC Creative University FALL 2010
"It was great because the challenges far extended beyond just the creative aspect."
Jerry Yeh, Communication Management, USC Creative University FALL 2010
"It was really great to be able to get creative and do research and then be able to apply the research in the campaign"
Kristen Kaskanyan, Communication Management, USC Creative University FALL 2010
"I really enjoyed the experience working with FOX Sports West because it was hands on research which was the main reason I decided to attend graduate school.
Benjamin Pressman, Communication Management, USC Creative University FALL 2010
FOX Sports West and the University of Southern California are teaming up for a fourth semester to engage first-year graduate students in a real-life marketing and research project. Specifically, the 2011 assignment focuses on researching the demographic and consumption habits of high school sports fans – as FOX Sports West looks to enhance its new digital offerings: Prep Zone and Prep Zone Live. Having launched just one week following the start of USC’s 2011 Fall Semester, Prep Zone is the new home page for CIF-Southern Section and high school sports coverage on FoxSportsWest.com while Prep Zone Live is the interactive video player that lives within the Prep Zone page every Friday night featuring four high school football games streamed live, plus an integrated studio host channel guiding users to the best action of the night. The students, led by Professor Kimberlie Stephens, will research users of the Prep Zone content, attend high school games and behind the scenes studio tours throughout the semester, and will then present their findings with suggested on-air and online marketing campaign tactics to the FOX Sports West team. The winning campaign will be incorporated into a multi-media campaign that will launch in Fall 2012.
