"Through working with Creative University I was able to gain valuable experience in the marketing research design process, hone my creative and analytical skills and gain insight into my future career. It was great to work with such big names in the sports world and connect my classroom experience with the real world of sports marketing!" Katherine Lanigan, USC Creative University Spring 2010





"I never thought I could learn so much from creating this campaign. It gave me so much first hand experience in research and advertising." Zhan Xu, USC Creative University Spring 2010





"LA is busy and fast, but I think people here have a hidden attraction for the spirit of the small-town sports fan - it's that sense of belonging we all instinctively long for. Researching to find the avenue to reflect the psyche of the diehard sports fan, in an amount that was digestible to everyone else, was very rewarding." Liz Chapin, USC Creative University Spring 2010

FOX Sports West and the Los Angeles Kings are teaming up with the University of Southern California to develop the hockey club’s 2010-11 season long integrated marketing campaign. The graduate students led by Professor Kimberlie Stephens, presented campaign concepts to the network and team as part of their final class project. The direction of the campaign will include elements from all participating groups.



Look for it in 2010!

	Liz Chapin Liz received a Master's in Strategic Public Relations & has experience in TV, print, and radio media. more...
	Jieun Shin Jieun Shin graduated in 2010 from USC with a Master of Communication Management degree. more...
	Fiona Lin Fang-Ting (Fiona), a native of Taiwan, graduated from Taiwan's Cheng-Chi University with a degree in Journalism. more...
	Zhan Xu Originally from China, Zhan will graduate in December 2010 with a Masters of Communication Management. more...
	Katherine Lanigan Katherine recently graduated with her Masters in Communication Management and moved to New York City. more...