"It was a wonderful experience to work with professionals while still in a learning environment." Jordan Chatham, University of North Carolina Creative University FALL 2009





"The Fox Sports executives' involvement in the campaign development process facilitated a professional atmosphere, and encouraged students to take on the challenge with sincerity and enthusiasm." Anna Folwell, University of North Carolina Creative University FALL 2009





"The Creative U program was an unique opportunity to gain real-world advertising and marketing experience before stepping into the corporate world." Nicole Cestaro, University of North Carolina Creative University 2010





"I was able to comprehend the advertising industry with hands on experience that you can never get from a textbook." Jordan Chatham, University of North Carolina Creative University FALL 2009





"We were able to apply our textbook knowledge to creative a advertising campaign for a well-known brand." Nicole Cestaro, University of North Carolina Creative University FALL 2009





"It's great that we get to be a part of our campaign from once it began until the final product is ready." Matt Vita, University of North Carolina Creative University FALL 2009





"The Creative U program exposed us to many components of the creative process and execution of an advertising campaign through hands-on experience, giving us a valuable and fun understanding of the industry." Anna Folwell, University of North Carolina Creative University FALL 2009





"The project was a lot of fun, and a great learning experience. The best part was how Fox Sports really let us go in our own directions and be creative." Matt Vita, University of North Carolina Creative University FALL 2009





"It has been so surreal working with everyone on something of ours that will actually be produced" Kelsey Watford, University of North Carolina Creative University FALL 2009





"The whole project was a great shift from the traditional classroom set-up. It is something new and different that is great for us students to diversify our knowledge and experiences." Matt Vita, University of North Carolina Creative University FALL 2009

The FOX Sports Carolinas Branding Campaign: Two UNC advertising classes developed and presented a branding campaign for FOX Sports Carolinas. Eight teams developed pitches that included creative concepts for TV, outdoor, radio, as well as grassroots web and social media applications. The students who present the winning campaign will have the the opportunity to work with industry professionals in executing the final product.

The Charlotte Bobcats/FOX Sports Carolinas Research Project & Marketing Campaign: Covering two semesters, this project incorporated student findings from a research class noting consumer trends related to the NBA's Charlotte Bobcats fan experience. An integrated marketing communications (IMC) class will conceptualize, develop and present multiple off-channel marketing concepts to build brand recognition, drive ticket sales, and spur viewership of Bobcats telecasts on FOX Sports Carolinas.

	Anna Folwell A sophomore from Winston-Salem, Anna is pursuing degrees in Advertising and Media Production. more...
	Jordan Chatham Born and raised a North Carolina Tar Heel, Jordan plans to graduate in Spring 2011. more...
	Matt Vita Matt is a senior pursuing a degree in Advertising and is expecting to graduate in May 2010. more...
	Nicole Cestaro A junior from Charlotte, NC, Nicole is specializing in Advertising and Sports Communication. more...
	Paige Heskamp Paige is a junior from Charlotte, NC. She intends to graduate in 2011 with a B.A. in Advertising. more...
	Kelsey Watford Kelsey will graduate in May 2010 with a B.S. in Journalism and Mass Communication. more...