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Add a photo"Creative U is what college is all about. The real-life experience is something I can take with me no matter what career path I choose. This is the most valuable class at ASU. Hands down."
Chelsea Smeland, Arizona State Creative University FALL 2010
"Through the Creative University program, I learned quite a bit about the world of marketing that will serve me very well in the future."
Jake A. Harris, Arizona State Creative University FALL 2010
"This class gave me a hands-on approach to the sports marketing industry. It was more like a job than a college course and helped prepare me for the months to come after graduation. It showed me how many opportunities there are in both sports and marketing."
Kati Shearer, Arizona State Creative University FALL 2010
"Where else can a student come up with the idea of a company's entire marketing campaign? Creative University is more than an class. It makes the student a professional."
Kyle Daly, Arizona State Creative University FALL 2010
"Working with Fox Sports Arizona and the Creative University program was a lot of fun because it gave me real world experience. The challenges that came with developing a marketing campaign and the nerves that accompanied the final presentation made the class seem like a real job. It was probably the most helpful class I took in college."
Jesse Haws, Arizona State Creative University FALL 2010
FOX Sports Arizona partnered with the Arizona State University Walter Cronkite School of Journalism & Mass Communication for the third consecutive semester for its "Sports Marketing & Campaigns" class. The spring 2011 semester’s class will be charged with creating a broad-based marketing campaign for FOX Sports Arizona’s coverage of the Phoenix Coyotes. The main objectives the groups will focus on when formulating their plans will be increasing viewership, improving awareness, creating a greater buzz and interest in the team. Ultimately the success of their plan should elevate the Phoenix Coyotes & FOX Sports Arizona brands and partnership providing a greater value to the fans.
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Jesse Haws Jesse enjoys being behind-the-scenes and would love to be a sports producer in the future. |
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Rachel Korchin Rachel Korchin is entering her senior year in Fall 2011 at Arizona State University majoring in Public Relations. |
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Danni Marie Vicha Danni received her Bachelors from ASU's Walter Cronkite School of Journalism and Mass Communications in May 2011. |
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Kimberly Ruiz Kimberly Ruiz is a senior at the Walter Cronkite School of Journalism and Mass Communication with an emphasis on broadcast. |
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Johnny Richard Gutierrez Johnny is a broadcast journalism major with dreams to one day have his own radio show all about sports. |
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Samantha Lloyd Samantha was lucky enough to study abroad in Australia for a semester, as well as do a business journalism course in China |
