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Add a photo"I felt unprepared for marketing. I felt this would give me more real-life experience." Kaetlynn Daoust, Arizona State Creative University SPRING 2010
"What Creative University is doing is awesome. They are giving students building blocks toward a career, by giving them the ability get great real world experience and to get to see their hard work come to life." Andrew Gruman, Arizona State Creative University SPRING 2010
"This experience opened my eyes to a realistic view of what I want to pursue after graduation" Chelsea Randell, Arizona State Creative University SPRING 2010
"I can't believe it. This is ridiculous. I never felt more motivated for a class" Carly McElroy, Arizona State Creative University SPRING 2010
"The hands-on experience that I earned through this class doesn't compare to anything I have learned in a classroom during my entire college career." Samantha Rios, Arizona State Creative University SPRING 2010
"Never have I felt more ready to begin my career and step out into the real world than after working with Fox Sports Arizona and creating their winning campaign for 2010." Sal Musto, Arizona State Creative University SPRING 2010
"Getting the unique chance to not only learn about the sports marketing business/profession, but to create an entire marketing campaign that would actually be executed was incredibly motivating and a once-in-a-lifetime opportunity." Kaetlynn Daoust, Arizona State Creative University SPRING 2010
"I know I am better prepared for the working world now and I'm confident the work I've done in this class will help me in my job search." Samantha Rios, Arizona State Creative University SPRING 2010
"I really enjoyed this class and everything I learned about jobs in sports marketing and the real-life experience by creating a campaign. I walk away with a great deal of knowledge I can use upon graduation in my respective career choice." Alicia Hart, Arizona State Creative University SPRING 2010
"FOX Sports' Creative University encouraged us to be competitive and creative in a professional environment...We were motivated by the goal of seeing our vision come to life." Chelsea Randell, Arizona State Creative University SPRING 2010
"Having the ability to design a marketing campaign for Fox Sports Arizona was truly a once in a lifetime experience. The real world training that I learned from this class, is second to none." Andrew Gruman, Arizona State Creative University SPRING 2010
"As a student who is preparing to graduate in the next year, I felt like it was essential to my Public Relations education to have some sort of marketing experience" Kaetlynn Daoust, Arizona State Creative University SPRING 2010
FOX Sports Arizona partnered with the Arizona State University Walter Cronkite School of Journalism & Mass Communication. It started in the Spring with a new class called "Sports Marketing & Campaigns". The students were tasked with creating a new branding/image marketing campaign for FOX Sports Arizona. The broad based concept covers on-air promotion, print advertising, outdoor, radio, internet, digital and social media and will reinforce that fact that the network is the home for Arizona sports.
The class was broken up into four groups of five students and at the end of the semester, the groups presented their campaigns to FOX Sports Arizona. The winning concept that emerged is centered around the slogan "we bring the game home."
Two of the groups were chosen as the winners. Spark Media came up with the campaign and tag line "We Bring the Game Home." The group called Breakthrough Communications created a social media campaign that will be used as an extension to what Spark Media presented in their exceptional concept that will be used on-air and off-air.
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Alicia Hart Alicia is a senior pursuing a degree in Journalism, along with a minor in Sociology. |
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Anais Durney Anais graduated with her Bachelor's degree in Public Relations in May 2010 |
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Andrew Gruman A senior, Andrew serves as the Station Manager for ASU's campus radio station. |
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Carly McElroy A Phoenix native, Carly graduated from ASU in May of 2010. |
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Chanel Perez Entering her senior year, Chanel currently free-lance writes for Latino Future Magazine. |
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Chelsea Randell Chelsea graduated Cum Laude with a Bachelor's degree in Public Relations in May 2010. |
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Hillary White A junior, Hillary speaks Spanish and hopes to learn German one day. |
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Sal Musto Sal Musto is a Broadcast Journalism student at ASU. |
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Samantha Rios Samantha graduated with a Bachelor's in Journalism, and minored in Political Science. |
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Ty Catmull Ty graduated in May 2010, and was a sports reporter for ASU’s Cronkite NewsWatch. |
